I believe having a website creates more convenience for potential and existing clients/customers.  How important is that? That is your call. For me, this is what I briefly learned.

What do you expect from your website and the learnings you might create for Visitors?

Do you expect it to grow your business?

                Well, indirectly and in some cases directly it could.

For me, creating a compelling reason to pursue more information as a result of looking at the website is a learning outcome in itself. To make the website more relevant and more aligned with current realities and emerging challenges will help that engagement.

Imagine…a website getting dated and old, fortunately, not the individual just the website (Lol)

The amount of words from the old website needed to be reduced.  A major learning that was once forgotten: Choose words carefully with less volume but greater impact.

So, first things first……….                                                                                                                                              ……. One needs to determine the purpose of the website initially, much like developing a strategy, to effect the best design and garner the best return on that investment.

As one of my colleagues taught me “treat your website like an Executive Resume” and keep it current and relevant, as I learned from a colleague.

Today there are so many options, choices and functionalities that self educating is critical for making good choices.

How to Ensure You Get the Right Design?

Prior to embarking on the actual design or redesign additional learning needs to occur by conducting further discovery in determining what are the expected results from having the website. Being realistic is critical and the best piece of advice that was ever shared and adopted was “you will get what you measure”. 

 So, if you can’t measure it, why do it?

This strategic insight will be instrumental in determining the various features as well as expected effort (time and $) to manage and sustain the website on an ongoing basis, at least that is what I learned.

How to deploy a Website?

The five steps provided repeatedly throughout the web on how to deploy a new website are:

  1. Step 1: Preparation. …
  2. Step 2: Set Up DNS Records. …
  3. Step 3: Set Up a Live Testing Site. …
  4. Step 4: Set Up Email Accounts. …
  5. Step 5: Backup and Go Live.

This will certainly launch the website but, in my opinion, not sustain it.

Stay tuned for the next Blog: “Learning to Sustain your Website from a Non-Techie Novice’s Point of View”

By Greg Smith, Owner of GHS Enterprise